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Thoughts on Advertising
About 25 years ago, long before the internet became what it is today, a friend told me, ‘if you don’t advertise, you’re still advertising’. I asked him to explain. He told me ‘not advertising’ means you either don’t want any business or you’re going out of business. This is a true story, He sold those big satellite dishes and had a video rental center right there together where he could monitor & run both... Former businesses he gave up for the more lucrative up to date ones. And he was 100% right. He had stuff people wanted, and he got the word out. He did very well. OK, not everyone who saw his ad ran over & bought something, but stats are stats. On and offline. Let’s say you are noticed by 10,000 and 10% are curious, now 1000 think on it. Half decide against it, 500 give it some more thought and then look into it. Finally 10% of these people go for it and you’ve gotten 50 customers. Only one last hurdle now, they have to be OK with the product and price. Half of them say “just looking”. But you do get 25 buyers you wouldn’t have without advertising. Still, it takes money, to make money! The satellite dishes didn’t pop out of the ground like mushrooms. The VHS & ‘BETA’ videos didn’t fall out of the sky. Forget the expense I’ve gone through launching a Traffic Exchange, but know this; all the others I’m in, I’ve changed the ‘signs’ to make mine seen.
Thanks for reading,
Chuck
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http://sitehitpros.com
'Working hard to earn and KEEP your confidence
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